Black Friday Sales Start Early: What You Need to Know
Written with AI assistance from the cited sources and reviewed by our team. Editorial policy
When is Black Friday 2026?
According to reports, Black Friday 2026 is expected to begin on November 23rd, with some retailers starting their sales even earlier.
The Early Start
- Costco revealed its full Black Friday ad and sale dates for 2026, with discounts on frozen food and gaming PCs.
- Samsung is offering premium upgrades during the sale.
- The Home Depot is giving away free Ryobi tools to customers who shop during Black Friday.
- Target is offering early access to its Black Friday sale for its loyalty program members.
Why is it happening earlier?
There are a few reasons why retailers are starting their sales earlier. One reason is that consumers are increasingly shopping online, and many retailers want to make sure they don't miss out on sales.
Another reason is that the lines between Black Friday and Thanksgiving Day have become blurred over the years. Many retailers now consider the entire weekend after Thanksgiving to be part of their holiday shopping season.
What can you expect from the sale?
As with previous years, there will likely be deep discounts on a wide range of products, including electronics, home appliances, and toys. Some retailers may also offer special deals on popular items like gaming PCs and laptops.
How to make the most of Black Friday sales
To get the best deals, it's a good idea to do some research beforehand and make a list of the items you want to buy. You should also be prepared to act quickly, as popular items can sell out fast.
Crafting a smart shopping plan and sticking to your budget are key to making the most of Black Friday sales.
Sources
- Costco Reveals Its Full Black Friday Ad and Sale Dates for 2026, Discounts Include Frozen Food and Gaming PCs — ign.com
- Samsung Black Friday 2026: Ready for a Premium Upgrade? — news.samsung.com
- The Home Depot is giving away free Ryobi tools for Black Friday — usatoday.com
- Everything to know about Target's Black Friday 2026 sale: Store hours, early access info, best deals — mashable.com
- Black Friday sales are starting early at Costco, Target and Walmart — dallasnews.com
This article summarises and adds context to the original reporting linked above.